The awards ceremony for the “Company for Generation “Z” Contest was held on Friday 21 October at the Cariplo Factory in Milan. The event, organized by Radar Academy, was created with the aim of rewarding companies that stood out during 2021 for having invested in Generation Z, offering training and career opportunities to young talents.
The organizers divided the theme of empowerment of Generation Z and corporate well-being into ten competition subcategories and requested that participants choose to compete for a maximum of three of these. There were many companies, both national and international, who chose to apply themselves to the various competitions, an aspect which made the Contest even more exciting.
Free Mind Foundry won first prize in the "Corporate welfare and personal well-being: Welfare Z" category. The company has stood out for its offering of innovative and futuristic workplaces, characterized by large relaxation and coworking areas that encourage interaction between people and contamination in multiple digital areas, and by the presence of recreational spaces such as the restaurant with km0 gourmet menus and the gym equipped with the latest functional training machinery.
Free Mind Foundry, a hub for international cooperation between Mediterranean countries, was also awarded for the growth opportunities guaranteed by the digital realities that operate within it and for the training projects organized daily for all employees of the group's companies, in collaboration with schools and universities. With the mission of creating digital bridges between companies, students, start-ups, research centers and institutions, the innovative companies present on the campus are specialized in the development of software platforms for monitoring critical infrastructures such as energy, telecommunications, transport, public environments, smart cities, biomedical systems.
Progettiamo e digitalizziamo prodotti, servizi e processi aziendali, puntando all’automazione e all’efficienza, con particolare attenzione all’amministrazione e gestione aziendale, all’analisi di KPIs e KBIs.
The selection of the winning companies was entrusted to an Exceptional Jury, made up of highly prestigious professionals belonging to the world of journalism and newspapers such as "Il Sole 24 ORE", "Ansa" and "La Repubblica".
Il Contest “Company For Generation Z”
The initiative organized by Radar Academy supports the need to involve the new generations in the working world of the peninsula, enhancing the corporate realities that more than any others share the values of inclusion, well-being and participation.
The recipients of the award were the HR departments of companies operating in the national territory and which during 2021 conducted one or more work placement and valorization projects for young people from Generation Z. In addition to Free Mind Foundry, important local companies such as Ferrero, Whirlpool, Sara Assicurazioni, P&G, Oracle Italia, Woolrich Europe, KPMG, Bauli, and many others took part in the contest.
Place matters because people matter
The HR department of Free Mind Foundry has chosen to proceed with the application for the categories "Training courses", "Projects with schools, universities, business schools" and "Corporate welfare and personal well-being: Welfare Z". Precisely for this last nomination, the Free Mind Foundry Campus was awarded the first prize ex aequo with Whirlpool.
In Free Mind Foundry, futuristic design engages people and makes them more inspired. It strengthens the sense of community and common goal, encouraging the sharing of ideas and visions, but also spaces.
All spaces in Free Mind Foundry have been designed for socialization and sharing, with the aim of recreating a working environment built on the needs of its inhabitants and making the office a pleasant destination. The hub is spread over two floors, inside a completely green, intelligent and safe building, and is surrounded by a highly technological environment made up of intelligent workstations, natural walls and green corners, infinity fountains and blocks of lava stone.
The Campus offers a company gym, a restaurant, a kitchen equipped with a social table, numerous meeting rooms, a gaming area and multiple meeting areas located throughout the structure. The work stations are equipped with intelligent systems for regulating light, and for detecting temperature and humidity levels.
The organization of recreational activities also plays a role of fundamental importance. Thanks to initiatives such as the company cinema, table football tournaments, random lunches and the creation of 9000-piece puzzles, employees can improve their daily experience within the Campus, feel part of a community and consequently improve work performance.
L’importanza di investire sulla Generazione Z
The entrepreneurial growth of our country will be strongly influenced by the culture and experience of the new generations, and in particular by generation Z.
Generation Z is made up of all young people born after 1995 and who are now between 18 and 27 years old. This is the first "digital native" generation, which grew up together with the evolution of the internet and smartphones. These young people live symbiotically with technology and possess levels of training and soft skills often not found among colleagues of past generations. These skills are fundamental to face the challenges of the modern working world, increasingly focused on the digitalisation of processes, the acceleration of pace and opening up to a globalized market.
Thanks to the contribution of the new generations, Italian companies and organizations will be able to remain competitive on the international technological scene.
Free Mind Foundry, as representative of the group of companies that live there, strongly believes that the first investment should be made in human resources, offering growth opportunities in an innovative local and international context.